Interrobang LLC (formerly GTK Marketing Group) was founded by noted and quoted marketing strategist Rachel Weingarten. For over a decade and a half, Rachel has created and implemented marketing and promotional strategies for companies and properties including Microsoft, Sprint, Nuance Communications, Cablevision, CNN, Dansko shoes, Little Brown, American Idol, The Harry Potter book collection, The Gossip Girl Book collection/TV series, Dreamworks, Johnson & Johnson, Links of London, L’Oreal, Procter and Gamble, Yale University, NYC Small Business Services and celebrities including Christina Aguilera.
Rachel has written two award-winning books: Career and Corporate Cool and Hello Gorgeous! Beauty Products in America ’40s-’60s, or from articles she’s authored for top media outlets. Rachel is also regularly quoted about business and style and the business of style in publications ranging from the Wall Street Journal and The New York Times, to Glamour Magazine and the AP.
She frequently appears as an expert on trends, business and style expert on TV shows like Good Morning America, ABC News, The Today Show and a recent documentary on The Sundance Channel, as the work style expert for People Style Watch or the on-air host and creator of CNN series Enterprising Women.
Rachel is a sometimes university professor and has taught personal branding in the graduate and undergraduate programs at New York University and leads business etiquette workshops for Fortune 100 companies.
Rachel will be heading up the Interroblog, and you can visit her personal website at http://racheletc.com, or her take on trying to pare down her possessions at The Conflicted Minimalist. Follow her on Twitter @rachelcw.
Rachel is available for speaking engagements, corporate workshops and expert commentary.