Or at least they will in the 16 countries that count Queen Elizabeth as their monarch.
For over 300 years, British succession rules stated that among other things, the monarchy would skip over first-born daughters if there was a younger son, and that anyone in line for the throne was forbidden marriage with a Roman Catholic.
British Prime Minister David Cameron has called existing rules outdated saying : “This way of thinking is at odds with the modern countries that we’ve all become.”
If a venerable institution like the British Monarchy can update their business model to reflect current trends, tastes and preferences of their chosen demographic, what can you do to help your own brand to evolve? Now might be a great time to refine and tailor your own business offerings and customer experience to best suit your target audience.