Girls Rule!

Or at least they will in the 16 countries that count Queen Elizabeth as their monarch.

Queen Elizabeth II and Prince Philip, Duke of ...

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For over 300 years, British succession rules stated that among other things, the monarchy would skip over first-born daughters if there was a younger son, and that anyone in line for the throne was forbidden marriage with a Roman Catholic.

British Prime Minister David Cameron has called existing rules outdated saying : “This way of thinking is at odds with the modern countries that we’ve all become.”

If a venerable institution like the British Monarchy can update their business model to reflect current trends, tastes and preferences of their chosen demographic, what can you do to help your own brand to evolve? Now might be a great time to refine and tailor your own business offerings and customer experience to best suit your target audience.

The Qwik and the Dead

What do you do when your customers hate your newest offering and the stock market follows suit? You kill your really awful brand offshoot of course.

In 1998 Reed Hastings founded Netflix, the lar...

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Just about a month after Netflix launched the notion of Qwikster, a separate DVD rental service (that launched a thousand groan inducing puns), they’ve quashed the embryonic launch. Proving that bad business decisions can be reversed- if not always forgotten.

Now about those higher rental fees…

It was the best of times…

As anyone who knows their Dickens can tell you, the best of times and the worst of times are not mutually exclusive.

A Tale of Two Cities (1958 film)

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While the backdrop of the French revolution is rife with drama, our own Occupy Wall Street rebellion can feel tame or muddled by comparison. That said, during an upheaval of the economic variety, creative people sometimes do creative things. Unpredictable things. Things like taking a successful existing brand like [GTK] Marketing Group, adding a soupçon of whimsy, misting it with a patina of retro business ideals, shaking it all up a bit and re-launching as Interrobang LLC.

Why you may ask? Because it’s there.

Mixed mountainous metaphors aside, we officially launched [GTK ] Marketing Group just over a decade ago during global economic turmoil of a different flavor. The first internet bubble had burst, 9/11 was upon us and a majority of our high tech clients were scrambling to figure out what comes next. We were there for them then and we intend to be there for you now.

Smart business owners know and understand that economic booms are crowded with businesses all vying for consumer eyes, ears and credit cards. Smarter business owners understand that economic down times provide entirely different opportunities. Instead of cutting marketing budgets, these intrepid individuals work to  redefine their best traits, amp up their outreach and continue to create new and evolving strategies making them the most memorable and reliable when things pick up again.

And they will pick up again.

In the meantime, we’re here to help you figure out how best to leverage what you’ve got now and how to prepare for the better times just around the bend.

Interroblog

Stay tuned for the Interroblog, an opinionated, irreverent and irregularly updated blog covering marketing, small business & pop culture and penned (typed?) by Interrobang LLC founder Rachel  Weingarten.

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